TPCi Picnic 2018

TPCi treats their employees to a yearly picnic event usually held in a farm a little bit outside of the city. Employees are encouraged to bring their loved ones to enjoy carnival games, eat amazing summer foods provided by food trucks rented for the day along with games and activities all throughout the summer afternoon. This gives employees a chance to get to know each other outside of the office settings.

In 2018, my Creative Director and I decided we needed to create a solid look & feel that can be used over the next 4 years of the staple event. I pitched the idea of a twist in corporate art Pokémon to make them be special for Picnic, along with hand-lettered signages & fun engaging cardboard cut outs of Pokémon peppered through the venue where people can take pictures with them.