Annie-Versary Special Edition
May 2021 Packaging

 

I had a really fun time creating special packaging for 10th Anniversary of League of Legends in China. The special box contains Limited Edition figure of Annie and Tibbers called “Annie-versary figure.” The tone of this packaging is fun, lighthearted and celebratory.

Special thanks to Riot’s Team: Dermot and Michelle for the art direction and fun projects.

We went through a few iterations before landing on the final sketch below.

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Yam Kitchen: Branding